Executive Leader's Resources

Soundview Executive Book Summaries® -- The MOST EFFECTIVE way to QUICKLY and EASILY learn the KEY POINTS of today's most popular business books... Get Ideas You Can Use - Ideas that will solve problems, advance your career, boost company profits, move your firm into the lead. Slash Your Reading Time - You can read these eight-page summaries in just 15 minutes, or listen to audio summaries in about 20 minutes. Gain A Competitive Edge - Learn new skills, sharpen old ones. Keep abreast of the latest business concepts. You’ll be seen as the one in the know -- exhibiting the confidence that will advance your career. Learn More. Remember More. - A Carnegie-Mellon Study showed that readers retain more of the content when they read a well-written summary than when they read the book. You will too -- guaranteed! 25 Years of Experience - Soundview pioneered the idea of business book summaries and they are the experts. They review hundreds of business books a year and select only the best. Subscribe and each month you'll receive two or three eight-page summaries of the best business books -- totaling 30 summaries a year. We provide your summaries in the format you choose! Choose audio summaries and you'll also receive a cassette or CD each month --- 12 per year --- with specially scripted audio summaries and reviews. And since our format choices are extensive, you can choose to view your summaries online or even download them to your PDA or wireless device -- at any time, with no limitations. 100% Money Back Guarantee: You may cancel any time during your first year for any reason, and receive a 100% refund of every cent you paid.

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Execution by Larry Bossidy and Ram Charan Bossidy, the legendary CEO of Honeywell International, Inc., joins forces with consultant and prolific author Charan to explain how getting things done — not strategy, innovation or anything else — is the most important function of a leader. The authors examine in detail the three key processes of execution — people, strategy and operations — and show how all three are linked. Click to get this summary free!	Winning by Jack Welch with Suzy Welch  Winning goes beyond Welch’s memoir Jack, Straight From the Gut. In his latest book, Welch addresses his own management techniques honed during his tenure as CEO of General Electric. He includes an overview of cultural values, delves into hiring to explore what winners are made of, shares advice on crisis management, and looks at the external factors that can influence a company's success. Welch also takes a more personal turn, with an eye to individual career issues. Click to get this summary free!
Good to Great by Jim Collins What do good companies need to do to become great? To answer this question, Jim Collins (the author of the bestseller Built to Last) and a team of researchers used strict benchmarks to identify a group of 11 elite companies that made the leap from good to great and sustained that greatness for at least 15 years. The companies that made the list, and those that did not, provide a vast supply of strategies and ideas that leaders can use within their own organizations to propel them to greatness. Click to get this summary free!	The 360-Degree Leader by John C. Maxwell According to leadership expert John C. Maxwell, you can learn to develop your influence from wherever you are in the organization by becoming a 360-degree leader. You can learn to lead up, lead across and lead down. He writes that only 360-degree leaders influence people at every level of the organization, and by helping others, they help themselves. In The 360 Degree Leader, Maxwell explains that becoming a 360-degree leader is within the reach of anyone who possesses average or better leadership skills and is willing to work at it. Click to get this summary free!
Silos, Politics, and Turf Wars by Patrick Lencioni In Silos, Politics, and Turf Wars, bestselling author and acclaimed management expert Patrick Lencioni presents a dynamic leadership fable that reveals how organizations can overcome the “silos” that divide work units and paralyze performance. Lencioni also offers solutions to a key leadership issue — the impact of turf wars and political infighting on organizational effectiveness. Written in the form of a realistic but fictional story, Silos, Politics, and Turf Wars tackles a tough business issue in both an entertaining and instructive way. Click to get this summary free!	Click here to learn more about Soundview Executive Book Summaries and get these 5 summaries free with your subscription!

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Finally - A Top Secret Way You Can Get Google AdWords Pay-Per-Clicks FREE

A new breakthrough secret is all you now need in order to get your Google AdWords pay-per-clicks FREE!

A gentleman from New York discovered what he calls an "oversight" on the part of 99.9% of all marketers that allows him to get otherwise paid-for advertising at Google as well as all other search engines that allow sponsored ads.

And no, nothing about his "secret" is illegal - nor does it require that you know someone on the "inside" at Google, Yahoo, MSN, Overture and others.

Instead, the New Yorker boasts proudly "...this is something that I caught onto just before 2000 when there was so much search engine craze running around, and started doing small just to test things at first ... but which I later expanded on after getting the hang of it."

This same fellow went on to start and operate sixteen separate online companies selling everything from pet food, DVDs, children's toys & games, books, software, and sold not only his own manufactured products but became an affiliate for other web businesses - all the while applying his mastermind secret.

Over the course of nearly eight years the New Englander confesses "I've actually gotten over $87 million in advertising that using my secret I never had to pay for ... and the largest share of which was more recently in Google pay-per-clicks as well as other forms of pad advertising at search engines ... all of which I got for free ..."

So powerful is his secret that he's able to monopolize any niche online, and can always secure the top premium spots just above the usual organic results featured at most search engines.

He still has to set up an account with the search engines - but after applying his secret he is removed from having to pay for all the costs otherwise involved.
Again, nothing about his secret is either illegal or robs from the search engines.
One spokesperson from one of the most popular search engines said chuckling after being made privy to this amazing secret "Wow! Ha! This is really unique ... and in my expert opinion it would only serve to enhance and bring more business to us at [name of search engine withheld for legal & confidentiality reasons] and not cause us to lose business in the slightest. Amazing!"

The northerner revealed that in this nearly eight years' period of time since applying his secret he's done well over $300 million in sales revenue with a most diverse line of products, and most recently in the last two years netted nearly $166 million after really "buckling down and pressing my secret to its fullest potential."

Now to everyone else's fortune, the city slicker is releasing his secret for getting an unlimited amount of pay-per-click ads to the general public. But he's not promising any of us for how long.

A bit of an eccentric, the gentleman says "We'll see just how long I can make it available before it saturates things."

One famous public web guru pointed out that although this man may gain economically more so as a result of the publication of his secret "he's already so amazingly rich that whether he continues or discontinues its sale will neither make nor break the man, but not grabbing it for yourself while it's still available could prove disastrous for you as you may only have one chance, and a very limited one at that, to get this."

It is currently available at:

Free Google

...so you may want to head on over there now and get it.

It's in a very easily readable format and is quickly and readily understood and mastered by anyone with even a 4th grade reading level.

While you're there, why not scroll down and review for yourself the huge successes others are now having with this incredible breakthrough in targeted advertising now made freely available to the rest of us?

To your success,

-Sean

E-commerce - Do you have a Great Website?

by Sean McAlister

We all strive for financial independence. There are more and more people starting a home based business every day. Most of these businesses are launched online in hopes of being part of the technological revolution. But can you be successful in the e-business arena?

Successful e-commerce depends on strategic marketing, social networking and most importantly a great website. The problem is that most of us have no idea where to begin when it comes to website development. The information is simply too overwhelming for the person just starting out.

I have found a site that take all the guess work out of developing a great website. Their company name is Site Build it and boy are their services great Visit the Site Build It! home page.


Site Build It has an on line tutorial that walks you through everything from picking out a domain name to tailoring a site that caters to your business.
If you haven't heard about Site Build it then check out what other small business owners have to sayTake the SBI! Video Tour!


So stop searching andBuild a successful website on your passion.

Site Build It success,SiteSell,SiteSell websites,SiteSell case studies,Site Build It sample sites,web hosting comparison,compare web hosts,build an online

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3 Qualities Shared By All Great Logos

Your visual identity is often the first thing that captures the attention of consumers. How does the designer visually communicate the essence of your brand and how do you know they’ve got it right?
Visit the Site Build It! home page.


Here are 3 qualities shared by the best corporate identities. Measure the designs submitted to you against each one of these features.

Unique
You might think it goes without saying that all logos are unique; but next time you’re in a store, stand in an aisle and look at the company logos on the products there. Do you see any significant differences? Probably not.

If your brand doesn’t differentiate your company and products as completely unique in the marketplace, then how will your customers make that determination? When you and your offerings aren’t seen as original, you become a commodity in the eyes of the consumer and you’re forced to compete on price.

Utilitarian
Those things that are utilitarian stress usefulness over beauty or other considerations. A brand’s logo must be easily replicated in any type of environment. It must be easily recognized whether it’s on a billboard, a product label, or an envelope. It must communicate the same core brand elements whether it’s in color or black and white.

Uncomplicated
Consider the appearance of some of your favorite brands. Chances are very good their identities communicate one basic message over all other themes. They support one core positioning statement. If the logo is simply the name, that name has no more than one special design element. If there is an image along with the name, then the name is even more simple, allowing the image to do it’s primary communicating.

Companies should resist the temptation to adopt elaborate brand images simply because technology makes it easy to create them. The point of a brand image is to communicate the organization’s brand essence, not simply create some cute image.Visit the Site Build It! home page.


About Abiah

Abiah is an award winning brand strategy and full service marketing firm that helps mid-sized businesses uncover and leverage what makes them unique to become the recognized leader in their market segment. Find out more about them and take the Brand Alignment test at http://www.abiah.com or call them at 866-982-2424.

Social Networking-Don't Be left in the Dust

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In today's Hi-tech,- i-phone, i-pod world businesses are re-focusing their current marketing stratagies. The new way of marketing is social networking.

DELETE

What a Week: Bulls Are Back

from TheStreet.com by twocents@thestreet.com (Aaron L. Task)

Wall Street began the week still basking in the afterglow of last Friday's discount-rate cut and subsequent rally. Traders headed into the weekend feeling even more confident as major averages rallied, despite lingering concerns about the great credit crunch/liquidity crisis of '07 (GCC/LC07).
"Within the next couple of weeks I'd be buying stock," Peter Costa, senior vice president at Eckhart and Co. Inc., says in an interview on TheStreet.com TV Friday. "I don't think we'll see anything disastrous in next three or four weeks."
Three or four weeks counts as a "long-term" horizon for traders, especially in the current environment. But this week was certainly positive for major averages as the Dow Jones Industrial Average rose 2.3%, while the S&P 500 climbed 2.3% and the Nasdaq Composite gained 2.9%.
More importantly perhaps, since their Aug. 16 intraday lows, the Dow is now up 7.4%, the S&P is up 5.3% and the Nasdaq has risen 7.8%.
Costa, who was recommending shorting stocks in mid-June, sees opportunities in housing stocks, which have been unmercifully pummeled for the past two years. He didn't name names, but Toll Brothers (TOL - Cramer's Take - Stockpickr - Rating) this week notably overcame a Bank of America downgrade and an 85% year-over-year drop in third-quarter earnings.
Toll's strength embodied the hope creeping back onto Wall Street this week, which began with a continuation of the good tidings from the Aug. 16 intraday rebound and Aug. 17 advance